STEPPING THROUGH TIME
STEPPING THROUGH TIME
Akikuma x SoonNoon
TRANSATLANTIC COLLABORATION
TRANSATLANTIC COLLABORATION
Brandon Westbrooks x SoonNoon
Scandinavian Western
A couple of DMs and one FaceTime call was all we needed to settle our collaboration with Brandon. There was an instant match between Brandon's Western heritage fused with sharp fashion and our refined Scandinavian take on headwear. Together we created a Texas-oozing, sun drenched hat.
Rooted in the rich heritage of Western film culture, Brandon Westbrooks, a designer from Louisiana raised in Texas, blends military discipline with a love for Western style.
A DRUMMER'S HAT STYLE
A DRUMMER'S HAT STYLE
Simon Santunione, professional drummer and musical director, designed his signature hat with us
PROJECTS WE TAKE PRIDE IN
We love to get creative with people that share the same values and passion for the art of making. SoonNoon would never have been what it is today without all the amazing people we've met along our journey. THANK YOU!
HEADLINING MAPEI
HEADLINING MAPEI
"Fashion is a journey. It comes from something internal, and it gauges the pulse of the world in a way."
"Fashion is about merging individuality with reality to create a unique form of self-expression."
Experience the fusion of fashion and artistry through Mapei's unique style at the ELLE Gala in Stockholm 2024. In an exclusive interview, Mapei shares the inspiration behind her captivating look and explores the connection between music and fashion. Join us as we delve into the essence of Mapei's fashion statement, blending flamboyance with edge.
IT ONLY TOOK A MINUTE
IT ONLY TOOK A MINUTE
Jill Johnson's relationship with country music is no secret. Yet, she hesitated to fully embrace it in her own music.
AS SEEN IN
VOGUE SCANDINAVIA
VOGUE SCANDINAVIA
Featured in the first issue of the magazine
For the first issue of Vogue Scandinavia, released in August 2021, we were asked by renowned stylist Ursula Wångander to create a hat for one of the editorials. Inspired by historical novelist Niklas Natt och Dag, the black hat had an exaggerated round crown and short brim. The piece was shot in Gamla Stan, Stockholm by photographer Peter Gehrke.