Brown cowboy hat short brim by Brandon Westbrooks and SoonNoon Hats

BRAND NEW COLLABORATION

Brandon Westbrooks x SoonNoon
Brown cowboy fur felt hat with short brim and mule kick Brown cowboy fur felt hat with short brim and mule kick

'TEXAS TEA'

An exclusive collaboration with American designer Brandon Westbrooks
Scandinavian Western

A couple of DMs and one FaceTime call was all we needed to settle our upcoming collaboration with Brandon. There was an instant match between Brandon's Western heritage fused with sharp fashion and our refined Scandinavian take on headwear. Together we created a Texas-oozing, sun drenched hat.

Rooted in the rich heritage of Western film culture, Brandon Westbrooks, a designer from Louisiana raised in Texas, blends military discipline with a love for Western style.

Custom made hat Mapei ELLE gala

HEADLINING MAPEI

"Fashion is a journey. It comes from something internal, and it gauges the pulse of the world in a way."
"Fashion is about merging individuality with reality to create a unique form of self-expression."

Experience the fusion of fashion and artistry through Mapei's unique style at the ELLE Gala in Stockholm 2024. In an exclusive interview, Mapei shares the inspiration behind her captivating look and explores the connection between music and fashion. Join us as we delve into the essence of Mapei's fashion statement, blending flamboyance with edge.

Black bolero felt hat Jill Johnsson by SoonNoon Unisex black cowboy hat handcrafted by SoonNoon in Stockholm

IT ONLY TOOK A MINUTE

Jill Johnson's relationship with country music is no secret. Yet, she hesitated to fully embrace it in her own music.

A DRUMMER'S HAT STYLE

Simon Santunione, professional drummer and musical director, designed his signature hat with us

AS SEEN IN

Black hat in 100% fur felt with a medium brim and round crown. Hand made in Stockholm for editorial in Vouge Scandinavia Magazine. Unisex hat style for men and women.

VOGUE SCANDINAVIA

Featured in the first issue of the magazine
For the first issue of Vogue Scandinavia, released in August 2021, we were asked by renowned stylist Ursula Wångander to create a hat for one of the editorials. Inspired by historical novelist Niklas Natt och Dag, the black hat had an exaggerated round crown and short brim. The piece was shot in Gamla Stan, Stockholm by photographer Peter Gehrke.