Journal

Sep 23, 2024

Akikuma

"With the help of Jonathan, who expertly took our ideas and transformed them into our personal signature hat, we believe the result speaks for itself. We proudly present it as: LES SAPEURS."

May 10, 2024

Brandon Westbrooks

"Louisiana made me, but Texas raised me." Brandon Westbrooks has designed his signature hat with SoonNoon.

Apr 18, 2024

Mapei

HEADLINING MAPEI - "Fashion is a journey. It comes from something internal, and it gauges the pulse of the world in a way." Read our interview with Mapei. Custom made and handcrafted by SoonNoon in Stockholm.

Benjamin Ingrosso wearing SoonNoon cowboy hat light color. Handmade in Stockholm, Sweden by SoonNoon

PROJECTS WE TAKE PRIDE IN

We love to get creative with people that share the same values and passion for the art of making. SoonNoon would never have been what it is today without all the amazing people we've met along our journey. THANK YOU!

Apr 25, 2024

Jill Johnson

IT ONLY TOOK A MINUTE - Jill Johnson's relationship with country music is no secret. Yet, she hesitated to fully embrace it in her own music. Read our interview with Jill. Custom made and handcrafted by SoonNoon in Stockholm.

Oct 09, 2023

Simon Santunione

Collaboration with Swedish drummer Simon Santunione. Designed by Simon and carefully hand made by us.

Nov 02, 2024

Artist Wes Robinson designs hat lining

Our hat liner is designed in collaboration with British artist and illustrator Wes Robinson. The blue motif captures the essence of longing an adventure, embodying our love for the sun and the Mediterranean spirit.

Journal

Akikuma

Brandon Westbrooks

Mapei

Jill Johnson

Simon Santunione

Artist Wes Robinson designs hat lining

The craft leads the way