}
VASUMA × SoonNoon – ROAD DUST / AMBER HAZE
A tan wide-brim cowboy hat with a dark brown ribbon band and sunglasses resting on the brim, displayed on a dark hat stand against a clean white background.
A tan cowboy hat displayed on a dark hat stand against a clean white background.
A pair of aviator-style sunglasses with a thin gold-tone metal frame and brown gradient lenses, shown against a plain white background.
A tan cowboy hat displayed on a dark brown hat stand against a clean white background.
A pair of aviator-style sunglasses with brown gradient lenses, a gold metal frame, and black temples, shown on a clean white background.
A tan cowboy hat displayed on a dark brown hat stand against a clean white background.
A top-down view of a brown wide-brimmed cowboy hat, showing its black leather sweatband and satin interior lining, set against a plain white background.
A pair of oversized square aviator-style sunglasses with a gold-tone metal frame, brown gradient lenses, and dark tortoiseshell temple arms, shown on a clean white background.
A close-up of a tan cowboy hat with a dark brown grosgrain hat band ribbon and a gold-toned toothpick tucked into it.
A black textured leather case with an embossed logo, shown next to a beige branded dust bag printed with &
A brown wide-brim cowboy hat displayed in a black gift box with wood straw filler, alongside a pair of aviator sunglasses. The hat features a black leather sweatband with gold lettering and a satin inner lining.
A man and a woman posing together in a rustic tiled room. The woman is wearing a tan cowboy hat, a blue denim jacket, and light blue jeans, with her arm around the man&
VASUMA × SoonNoon – ROAD DUST / AMBER HAZE
A tan wide-brim cowboy hat with a dark brown ribbon band and sunglasses resting on the brim, displayed on a dark hat stand against a clean white background.
A tan cowboy hat displayed on a dark hat stand against a clean white background.
A pair of aviator-style sunglasses with a thin gold-tone metal frame and brown gradient lenses, shown against a plain white background.
A tan cowboy hat displayed on a dark brown hat stand against a clean white background.
A pair of aviator-style sunglasses with brown gradient lenses, a gold metal frame, and black temples, shown on a clean white background.
A tan cowboy hat displayed on a dark brown hat stand against a clean white background.
A top-down view of a brown wide-brimmed cowboy hat, showing its black leather sweatband and satin interior lining, set against a plain white background.
A pair of oversized square aviator-style sunglasses with a gold-tone metal frame, brown gradient lenses, and dark tortoiseshell temple arms, shown on a clean white background.
A close-up of a tan cowboy hat with a dark brown grosgrain hat band ribbon and a gold-toned toothpick tucked into it.
A black textured leather case with an embossed logo, shown next to a beige branded dust bag printed with &
A brown wide-brim cowboy hat displayed in a black gift box with wood straw filler, alongside a pair of aviator sunglasses. The hat features a black leather sweatband with gold lettering and a satin inner lining.
A man and a woman posing together in a rustic tiled room. The woman is wearing a tan cowboy hat, a blue denim jacket, and light blue jeans, with her arm around the man&

VASUMA × SoonNoon – ROAD DUST / AMBER HAZE

Limited Edition Cowboy Hat & Eyewear

A handcrafted felt cowboy hat and an exclusive pair of Vasuma glasses, created together as a limited numbered edition.

ROAD DUST and AMBER HAZE are the result of a close creative exchange between SoonNoon and Vasuma. Working side by side, we brought our respective expertise in hat making and eyewear together across both pieces – shaping the forms, materials, details and character as one shared expression.

ROAD DUST carries the enduring spirit of the cowboy silhouette, crafted in a warm brown fur felt with a dark brown ribbon hatband it also carries the added flair of a hand-polished gold toothpick. AMBER HAZE brings a distinctive, yet classic navigator gold frame and brown gradient lenses designed to sit naturally alongside it. Both complete with custom detailing like the exclusively designed VS monogram printed on the hat's satin liner and engraved on the glasses nose pads and temple tips.

Together, ROAD DUST and AMBER HAZE form a set made for bright days, city streets, open roads and a life under the sun.

Each of the 50 sets is presented in its own individually numbered black collector’s box.

Read more about the collaboration in our Journal.

5 995 kr
/
Tax included.
Size

HAT
- Hat body in 100% warm beige rabbit felt
- Pounced smooth finish
- Genuine leather sweatband
- Custom Limited Edition satin liner
- Dark brown 2-ply cotton band
- Hand polished brass toothpick
- SoonNoon time logo stitching
- Crown height 12,5 cm
- Brim width 10 cm
- Each hat and toothpick may vary slightly due to it being handmade. This should be considered a unique feature and not a flaw.

EYEWEAR
- Navigator frame
- Gold metal front
- Squared lens shape
- Italian Mazzucchelli acetate temples in Havana
- Brown gradient lenses
- Custom engravings on nose pads and temple tips
- Black vegan leather eyewear case
- Custom collaboration cleaning cloth
- UVA+B protective lenses
- Cat2

To measure your head take a measuring tape around the circumference of your head at a finger's width above your ears, above your eyes, and around the widest part of the back of your head.

Make it comfy, not too tight. Watch our instruction video here.

Size XS S M L XL
Cm 54 55-56 57-58 59-60 61-62
Size fits true to size. If you are in between sizes, choose the bigger size. Every hat is delivered with complimentary cork fillers that can be placed inside the sweatband to give you a perfect fit.

Our size guide does not apply to our berets and caps as they are sold in one size only.

Each SoonNoon hat is handmade upon order in Stockholm, Sweden. Estimated delivery time is 1-2 weeks.

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