A man and a woman wearing cowboy hats and denim jackets pose together in a sunlit room with large windows and tiled walls. A white text overlay at the bottom reads 'VASUMA X SoonNoon'. A man and a woman wearing tan cowboy hats, sunglasses, a black jacket, and a denim jacket with light blue jeans, standing in a tiled room with a glass block window. The text 'VASUMA X SoonNoon' is overlaid across the center.
Limited Edition Cowboy Hat & Eyewear
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A woman wearing a wide-brim tan cowboy hat, round sunglasses, and a dark oversized coat, photographed in a high-ceilinged industrial interior with concrete beams.
A man wearing a tan cowboy hat, sunglasses, and a yellow button-down shirt sits in an industrial loft space with high ceilings and steel beams.

TWO OBJECTS. ONE FEELING.

A great hat can change the way you carry yourself. So can a great pair of glasses.

ROAD DUST and AMBER HAZE bring these two objects together in a limited edition created by SoonNoon and Vasuma – combining craftsmanship, individuality and a shared appreciation for the sun, style and the way we choose to move through the world.

Discover the story→
A brown wide-brim cowboy hat displayed in a black gift box with wood straw filler, alongside a pair of aviator sunglasses. The hat features a black leather sweatband with gold lettering and a satin inner lining.

ROAD DUST / AMBER HAZE

A handcrafted felt cowboy hat and an exclusive pair of navigator sunglasses, developed together by SoonNoon and Vasuma. ROAD DUST features the dark brown 2-ply hatband, hand-polished gold toothpick and custom VS satin lining. AMBER HAZE combines a gold metal front with Havana acetate temples and bespoke collaboration details.

Presented together in a numbered collector's box limited to 50 sets.

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BEHIND THE COLLABORATION

How do a Stockholm hat maker and an eyewear brand end up creating a cowboy hat, a pair of sunglasses and a numbered collector's box together? Discover how both teams shares craftsmanship, music, inspiration and what happens when two different perspectives meet.

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FEATURED COLLECTION

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HORIZON – Felt Cowboy Hat

2 400 kr

SUNDUNE – Felt Cowboy Hat

2 400 kr

SOLERA – Straw Western Hat

2 400 kr

LA PESQUIERE – Straw Fedora Hat

4 500 kr

A man and a woman wearing cowboy hats sit inside a vintage car, with warm sunlight streaming through the windows. The man in the foreground wears a red cowboy hat and a brown plaid shirt, while the woman behind him wears a beige hat and a beige knit sweater. A romantic outdoor scene with a woman in a straw hat and red dress facing a man in a red cowboy hat and plaid shirt, with the overlaid text 'FREJA & RAFAEL a summer love story'.
Discover the Lover hats
HANDMADE HATS

Hats handmade in our Stockholm studio, in limited quantities – individually shaped by hand through slower processes using traditional artisan techniques.

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READY-TO-WEAR HATS

Refined everyday hats designed for effortless wear across seasons, carefully hand shaped and finished in small quantities, with love in our Stockholm studio.

Explore Ready-To-Wear

Straw fedora hat
CUSTOM HAT DESIGN

Experience the art of bespoke hats. A more personal process developed together through shape, material, and detailing — created by appointment in our Stockholm studio.

Begin a custom piece

Close-up of two small glass beads on a woven straw hat
SoonNoon is a small independent hat making studio in Stockholm where each piece is shaped by hand and refined in limited quantities.