Limited Edition Cowboy Hat & Eyewear

TWO OBJECTS. ONE FEELING.

A great hat can change the way you carry yourself. So can a great pair of glasses.

ROAD DUST and AMBER HAZE bring these two objects together in a limited edition created by SoonNoon and Vasuma – combining craftsmanship, individuality and a shared appreciation for the sun, style and the way we choose to move through the world.

A brown wide-brim cowboy hat displayed in a black gift box with wood straw filler, alongside a pair of aviator sunglasses. The hat features a black leather sweatband with gold lettering and a satin inner lining.

ROAD DUST / AMBER HAZE

A handcrafted felt cowboy hat and an exclusive pair of navigator sunglasses, developed together by SoonNoon and Vasuma. ROAD DUST features the dark brown 2-ply hatband, hand-polished gold toothpick and custom VS satin lining. AMBER HAZE combines a gold metal front with Havana acetate temples and bespoke collaboration details.

Presented together in a numbered collector's box limited to 50 sets.

BEHIND THE COLLABORATION

How do a Stockholm hat maker and an eyewear brand end up creating a cowboy hat, a pair of sunglasses and a numbered collector's box together? Discover how both teams shares craftsmanship, music, inspiration and what happens when two different perspectives meet.

A man and a woman wearing cowboy hats sit inside a vintage car, with warm sunlight streaming through the windows. The man in the foreground wears a red cowboy hat and a brown plaid shirt, while the woman behind him wears a beige hat and a beige knit sweater. A romantic outdoor scene with a woman in a straw hat and red dress facing a man in a red cowboy hat and plaid shirt, with the overlaid text 'FREJA & RAFAEL a summer love story'.
A black and white photograph of a woman wearing a cowboy hat, a plaid button-up shirt, and tall boots, leaning against a wooden railing.
A black and white portrait of an older man with a beard wearing a wide-brimmed cowboy hat and a denim jacket, seated in a car.
HANDMADE HATS

Hats handmade in our Stockholm studio, in limited quantities – individually shaped by hand through slower processes using traditional artisan techniques.

READY-TO-WEAR HATS

Refined everyday hats designed for effortless wear across seasons, carefully hand shaped and finished in small quantities, with love in our Stockholm studio.

Straw fedora hat
CUSTOM HAT DESIGN

Experience the art of bespoke hats. A more personal process developed together through shape, material, and detailing — created by appointment in our Stockholm studio.

Close-up of two small glass beads on a woven straw hat
SoonNoon is a small independent hat making studio in Stockholm where each piece is shaped by hand and refined in limited quantities.