A man and a woman wearing cowboy hats and denim jackets pose together in a sunlit room with large windows and tiled walls. A white text overlay at the bottom reads 'VASUMA X SoonNoon'. A man and a woman wearing tan cowboy hats, sunglasses, a black jacket, and a denim jacket with light blue jeans, standing in a tiled room with a glass block window. The text 'VASUMA X SoonNoon' is overlaid across the center.
Limited Edition Cowboy Hat & Eyewear
BEHIND THE COLLABORATION

How do a Stockholm hat maker and an eyewear brand end up creating a cowboy hat, a pair of sunglasses and a numbered collector's box together? Discover how both teams shares craftsmanship, music, inspiration and what happens when two different perspectives meet.

DSTN x SoonNoon

Three handmade hats, created in Stockholm for DSTN’s FW26 collection. Shaped, distressed and finished by hand – each with a character of its own.

EXPLORE THE COLLECTION
DISCOVER THE STORY

AUTUMN IN MOTION

As the landscape shifts and colors begin to deepen, it's the season for time outdoors, fresh air, and pieces with lasting character. Discover a selection of hats chosen for autumn days, changing light, and the road ahead.

HANDMADE HATS

Hats handmade in our Stockholm studio, in limited quantities – individually shaped by hand through slower processes using traditional artisan techniques.

READY-TO-WEAR HATS

Refined everyday hats designed for effortless wear across seasons, carefully hand shaped and finished in small quantities, with love in our Stockholm studio.

Straw fedora hat
CUSTOM HAT DESIGN

Experience the art of bespoke hats. A more personal process developed together through shape, material, and detailing — created by appointment in our Stockholm studio.

Close-up of two small glass beads on a woven straw hat
SoonNoon is a small independent hat making studio in Stockholm where each piece is shaped by hand and refined in limited quantities.