A man and a woman wearing cowboy hats sit inside a vintage car, with warm sunlight streaming through the windows. The man in the foreground wears a red cowboy hat and a brown plaid shirt, while the woman behind him wears a beige hat and a beige knit sweater. A romantic outdoor scene with a woman in a straw hat and red dress facing a man in a red cowboy hat and plaid shirt, with the overlaid text 'FREJA & RAFAEL a summer love story'.
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FEATURED COLLECTION

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HORIZON – Felt Cowboy Hat

2 400 kr

LA PESQUIERE – Straw Fedora Hat

4 500 kr

LOST AT SEA – Straw Fedora Hat

4 800 kr

PINE SHADOW – Straw Cowboy Hat

2 400 kr

SHORELINE – Straw Fedora Hat

4 500 kr

ATELIER DORÉ – Straw Fedora Hat

2 400 kr

A black and white photograph of a woman wearing a cowboy hat, a plaid button-up shirt, and tall boots, leaning against a wooden railing.
A black and white portrait of an older man with a beard wearing a wide-brimmed cowboy hat and a denim jacket, seated in a car.
HANDMADE HATS

Hats handmade in our Stockholm studio, in limited quantities – individually shaped by hand through slower processes using traditional artisan techniques.

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READY-TO-WEAR HATS

Refined everyday hats designed for effortless wear across seasons, carefully hand shaped and finished in small quantities, with love in our Stockholm studio.

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Straw fedora hat
CUSTOM HAT DESIGN

Experience the art of bespoke hats. A more personal process developed together through shape, material, and detailing — created by appointment in our Stockholm studio.

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Close-up of two small glass beads on a woven straw hat
SoonNoon is a small independent hat making studio in Stockholm where each piece is shaped by hand and refined in limited quantities.