Our hats are crafted from the highest quality felts sourced from some of the world's leading hat felt manufacturers. Felt is a unique fabric created by matting together different fur fibers—such as wool, rabbit, or beaver—through a process of heat, moisture, and pressure. This intricate process results in a non-woven textile that is not only durable but also water-repellent, making it ideal for headwear.

The tightly packed fibers of felt provide exceptional structure and resilience, allowing our hats to maintain their shape even after years of wear. This means that a SoonNoon hat can accompany you on countless adventures, becoming a cherished part of your wardrobe. With its remarkable ability to insulate against temperature changes, felt offers both warmth in colder months and breathability in warmer conditions.

By choosing premium felt, we ensure that every hat not only exudes elegance but also embodies practicality and longevity. Discover the difference that quality materials make in our collection, and experience a hat that is designed to last a lifetime.

For our exquisite straw hats, we proudly use 100% Toquilla straw. Sourced from the fronds of the Toquilla palm tree, this natural material is renowned for its lightweight yet robust properties. The straw is meticulously handwoven by skilled artisans from Ecuador, resulting in a beautifully intricate braid-like texture known as "brisa." This unique weaving technique creates small squares across the hat's surface, enhancing both its aesthetic appeal and structural integrity.

The strength of the Toquilla straw weave ensures that our hats maintain their shape and durability while remaining soft and comfortable to wear. This balance of flexibility and resilience makes SoonNoon straw hats perfect for sunny days, providing not only style but also protection from the sun’s rays.

By choosing 100% Toquilla straw, we ensure that each hat is not just a fashion statement but a sustainable choice, celebrating traditional craftsmanship and the artistry of our artisans. Discover the elegance and durability of SoonNoon straw hats, designed to accompany you on your adventures while showcasing your unique style.

We discovered a talented artisan on Instagram who runs a small business just outside Valencia, Spain, specializing in high-quality leather sourced directly from local farms in the region. This leather is known for its exceptional durability and softness, ensuring a comfortable fit against the skin while effectively wicking away moisture.

The rich texture of the leather not only enhances the aesthetic appeal of our hats but also adds to their longevity, making them suitable for everyday wear. Each sweatband is meticulously crafted to provide a snug yet comfortable fit, allowing you to wear your SoonNoon hat for hours without discomfort.

To further elevate our designs, we collaborate with other skilled artisans from the same village for the application of our gold foil logo. This partnership not only supports local craftsmanship but also ensures that every detail, from the leather sweatband to the branding, is executed with care and precision.

At SoonNoon, we are dedicated to the art of hat making, and that begins with our meticulously handcrafted wooden tools. All our hat blocks are made in Spain from high-quality local wood, ensuring durability and precision in every piece. These blocks serve as the foundation for shaping our premium hats, allowing the hat maker to create unique forms that define the character of each design.

To craft a hat, several specialized tools are essential:

1. Rounding Jack: This tool is crucial for cutting the brim with accuracy, allowing for a smooth, finished edge that enhances the overall look of the hat.

2. Foot Tolliker: Used to create a sharp line between the brim and crown, the foot tolliker ensures a clean and professional finish, elevating the quality of our hats.

3. Pusher Downer: This tool is vital for pushing down the block string before the felt dries, helping to secure the material in place for a perfect fit.

4. Puller Downer: Essential for pressing the fur felt over the crown, this tool allows for a snug and elegant shape before the hat is set to dry.

Every tool in our hat studio is crafted by small artisan businesses from around the globe, reflecting a commitment to traditional craftsmanship and sustainable practices.