From the Workbench to the Runway
Three hats, made by hand in Stockholm together with DSTN for their FW26 collection. Shaped, distressed and finished with a life of their own – taken from our workbench to the runways of Stockholm and New York.
Step inside the collaboration, from the making of the hats to the moments that brought them to life.
Born from life on the open range, the cowboy hat began as a piece of workwear shaped by necessity, craftsmanship and the elements. Over time, it became something much more — a symbol of the American West and an enduring icon of style.
Explore the story behind the shape, from workwear to cultural icon.
We love to get creative with people that share the same values and passion for the art of making. SoonNoon would never have been what it is today without all the amazing people we've met along our journey. THANK YOU!
