The Inspiring Journey of SoonNoon: A Passionate Hat Brand by Jonathan Kopylov and Sandra Stadelmann
In the heart of Stockholm, a dream is unfolding. SoonNoon, the brainchild of Jonathan Kopylov and Sandra Stadelmann, is more than just a brand; it’s a labor of love and a testament to the power of creativity. This passionate duo is on a mission to establish SoonNoon as the leading headwear destination in Scandinavia, pouring their hearts and souls into every aspect of their craft.
Their journey began in the midst of the pandemic, when the world around them seemed uncertain. Jonathan, driven by his newfound love for hat making, took his first steps in Midsommarkransen, where he honed his skills. Inspired by his journey, Sandra joined him, bringing her keen eye for detail and creativity. Together, they embraced the challenges of learning everything from scratch—from mastering the art of hat making to building their online store.
Every evening, after long days at their full-time jobs, Jonathan and Sandra would transform their small apartment into a bustling studio, surrounded by fabric scraps, tools, and the laughter that comes from working alongside a partner who shares your vision. They became not just hat makers but also their own sales and marketing team, brainstorming late into the night, driven by their passion for creating something truly special.
Finding their studio space in Midsommarkransen felt like a significant milestone. It was a place where ideas could flourish, and each hat could come to life. With every stitch and design, they poured their emotions into their creations, ensuring that every piece tells a story. Their commitment to sustainability shines through as they handcraft each hat from premium materials, making sure that SoonNoon is synonymous with quality and uniqueness.
SoonNoon isn’t just a passion project; it’s a dream that Jonathan and Sandra are determined to make a reality. They envision a future where they can fully immerse themselves in their craft, living off the brand they’ve built together. This shared dream fuels their late nights and early mornings, as they continue to balance their full-time jobs with the heartwarming hustle of building SoonNoon.
Through their journey, Jonathan and Sandra have discovered that the magic of creating lies not only in the finished product but in the process itself—the late nights, the shared dreams, and the optimistic vibe that fills their studio. SoonNoon is a celebration of individuality, creativity, and the belief that anyone can express their unique style through a beautifully crafted hat.
As they work tirelessly to turn their passion into a thriving brand, SoonNoon invites everyone to join them on this incredible journey. With each hat, they hope to inspire others to embrace their creativity and pursue their dreams, proving that with heart, soul, and determination, anything is possible. Discover SoonNoon, where every hat is not just an accessory, but a piece of art infused with love and dedication.
Jonathan Kopylov – Creative Director and Hat Maker
"After many years of working as a graphic designer in the fashion industry, I decided to pursue my passion for hats. Noticing a hat studio was located just across the street from my new home I began making my own creations. I quickly picked up the craft and realized this was something I loved doing. Creating has always been a big part of my life, wether it was playing loud guitar in one of my many bands or creating graphics for leading Swedish fashion brands, and now I had finally found a way of expressing my passion for hats. To be able to share my passion and to build SoonNoon as brand together with my partner is a true luxury."
Sandra Stadelmann – COO and Digital Marketer
"As a traveling creative spirit I've always loved to learn new things and to leave my comfort zone. I believe that we become good at what we do a lot, which has introduced me to many interesting situations, people and projects. I started my own business in 2017 as a consultant within digital marketing and the last couple of years I also teach different subjects within that field. On my first date with Jonathan we made plans was to create a brand of scented candles. Well, turned out that hats was more our thing! Our competences are a great match and developing SoonNoon with my partner feels amazing. I run our digital and social media platforms, our web shop and collaborations with influencers and partners."
At SoonNoon, our name captures a moment brimming with potential – the time to wear a hat. Noon represents the pinnacle of the day, when the sun shines brightest, mirroring our belief that this is the time to shine your individuality and creativity.
With heartfelt passion and dedication, we hand-stitch every hat, infusing each piece with our signature minute and hour hand. This unique detail serves as a powerful reminder that extraordinary moments are always just around the corner. Every stitch is a testament to our commitment to craftsmanship and artistry, celebrating the beauty of self-expression.
