YOUR VISION. OUR CRAFT.
YOUR VISION. OUR CRAFT.
A hat shaped around you, made by hand in our Stockholm atelier.
CUSTOM HAT DESIGN
A custom hat starts with an idea. It might be a shape you’ve been looking for, a detail you have in mind, or something you haven’t quite seen before.
We work with you to bring that idea to life, shaping each hat by hand in our Stockholm atelier. From the crown and brim to the materials, finish, and fit, every detail is considered along the way.
We work with felt, straw, and carefully selected trims, using the same materials and techniques as our Handmade line. Each hat is shaped to complement your features, proportions, and personal style.
Browse our custom stories below for a closer look at what’s possible and inspiration for your own.
THE CUSTOM JOURNEY
01 — THE CONVERSATION
We begin with a personal consultation, either digitally or in person. We discuss your ideas, references, preferred materials, and how you want to wear the hat. Together, we establish a direction for the design and how to bring it to life.
02 — FINDING THE SAHPE
With the direction agreed, we begin shaping your hat by hand. Once the first version is ready, we arrange an in-person fitting to refine the crown, brim, proportions, and fit. This is where the shape comes together, with adjustments made to get it right.
03 — THE FINISHING TOUCHES
Once the shape is right, we refine the details, from the materials and trims to the final finish. Each decision brings the hat closer to your original vision, before it is finished by hand in our Stockholm atelier.
Custom pieces start from 6500 SEK. Each hat is made to order, with an estimated lead time of approximately 4–6 weeks from the initial consultation, depending on material selection and finish.
CUSTOM STORIES
A look at custom hats hand made by SoonNoon, each shaped around a different idea.
HAVE AN IDEA IN MIND?
HAVE AN IDEA IN MIND?
Tell us what you're thinking. We'd love to hear about it and explore what's possible together.