}
A black felt cowboy hat with a wide brim and a decorative black woven band featuring a row of small white diamond shapes, shown against a plain white background.
THE LONESOME – DSTN × SoonNoon
A runway fashion photo showing a model in a black leather outfit with a wide-brim black hat and cape, alongside another model in a black off-the-shoulder top and matching hat, on a dark runway.
A black felt cowboy hat with a wide brim and a decorative black woven band featuring a row of small white diamond shapes, shown against a plain white background.
THE LONESOME – DSTN × SoonNoon
A runway fashion photo showing a model in a black leather outfit with a wide-brim black hat and cape, alongside another model in a black off-the-shoulder top and matching hat, on a dark runway.

THE LONESOME – DSTN × SoonNoon

Handmade Wide-Brim Gus Hat · Limited Edition

A black wide-brim Gus shape with a pencil-rolled brim and a deadstock black and white patterned woven hat band. Dark, weathered and a little unruly — with the spirit of Gus McCrae somewhere in the mix.

A nod to the Gus of Larry McMurtry’s Lonesome Dove: former Texas Ranger, loyal friend, sharp tongue and a man who knew how to enjoy the ride.

Made exclusively for the collaboration with DSTN, alongside their FW26 collection shown during Stockholm Fashion Week and New York Fashion Week.

Read the story →

7,000 kr
/
Tax included.
Size

- Black wide-brim Gus shape
- Pencil-rolled brim
- Deadstock black and white woven hat band
- Satin lining
- Branded leather sweatband
- SoonNoon time logo stitching
- Comes presented in a SoonNoon hat box

To measure your head take a measuring tape around the circumference of your head at a finger's width above your ears, above your eyes, and around the widest part of the back of your head.

Make it comfy, not too tight. Watch our instruction video here.

Size XS S M L XL
Cm 54 55-56 57-58 59-60 61-62
Size fits true to size. If you are in between sizes, choose the bigger size. Every hat is delivered with complimentary cork fillers that can be placed inside the sweatband to give you a perfect fit.

Our size guide does not apply to our berets and caps as they are sold in one size only.

Each SoonNoon hat is handmade upon order in Stockholm, Sweden. Estimated delivery time is 1-2 weeks.

Others also viewed

Tan cowboy felt hat on a white background
Tan cowboy felt hat with a ribbon on a white background
HORIZON – Felt Cowboy Hat
2,400 kr
SoonNoon Sirocco beige straw cowboy hat in studio shot
Woman wearing a wide-brimmed cowboy straw hat and striped shirt against a white wall.
SIROCCO – Straw Cowboy Hat
2,400 kr
light beige straw cowboy hat
VENT DE SABLE – Straw Cowboy Hat
VENT DE SABLE – Straw Cowboy Hat
2,400 kr