{"title":"Handmade felt hats","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur artisan felt hats are developed through a slower shaping process that allow each form to settle naturally. Each hat is carefully crafted and finished in our Stockholm studio.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"silver-halo-beige-bolero-hat","title":"SILVER HALO","description":"\u003cp data-start=\"168\" data-end=\"477\"\u003ePart of our \u003cem data-start=\"180\" data-end=\"199\"\u003ePremium Selection\u003c\/em\u003e – where artisanal craftsmanship meets superior materials and intricate detailing – the \u003cstrong data-start=\"287\" data-end=\"304\"\u003eSilver Halo\u003c\/strong\u003e is a bold bolero hat crafted from refined silver grey fur felt. Featuring our signature round telescope crown and a wide, flat brim, it creates a striking, timeless silhouette.\u003c\/p\u003e\n\u003cp data-start=\"479\" data-end=\"669\"\u003eFinished with a brown leather cord, genuine leather sweatband, and smooth satin lining, Midnight Halo offers elevated comfort and refined style for those who appreciate understated elegance.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEach hat is carefully crafted by hand in our Stockholm studio. \u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eUnisex hat style to fit all.\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":43128897372419,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":false},{"title":"M (57-58cm)","offer_id":43128897405187,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":43128897437955,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":false},{"title":"XL (61-62cm)","offer_id":43128897470723,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/products\/SoonNoon-Hats-the-halo-bolero-hat-beige-left-front.jpg?v=1706373793"},{"product_id":"beige-fedora-hat","title":"SAHARA ECLIPSE","description":"\u003cp\u003eThe Eclipse is our fedora hat which features a teardrop crease, wide flat brim, and grosgrain ribbon.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEach hat is carefully crafted by hand in our Stockholm studio. \u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eUnisex hat style to fit all.\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":43393705017603,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":false},{"title":"M (57-58cm)","offer_id":43393705050371,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":43393705083139,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":false},{"title":"XL (61-62cm)","offer_id":43393705115907,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/products\/SoonNoon-Hats-the-eclipse-fedora-hat-beige-front-left.jpg?v=1706373956"},{"product_id":"sahara-vision-beige-cowboy-hat","title":"SAHARA VISION","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIntroducing \u003cem\u003eSahara Vision\u003c\/em\u003e—a beige cowboy hat that captures timeless elegance with a classic Western silhouette. Crafted with a refined center crease and a sophisticated flanged brim, this hat embodies the essence of enduring style. A tasteful grosgrain ribbon adds a subtle touch of vintage charm, creating a look that’s both graceful and iconic. Designed for those who appreciate heritage with understated flair, \u003cem\u003eSahara Vision\u003c\/em\u003e is a statement of elegance and tradition, reimagined for the modern era.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEach hat is handcrafted in our Stockholm studio, ensuring exceptional quality and a perfect fit for all.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":43393841955075,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"M (57-58cm)","offer_id":43393841987843,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":43393842020611,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":43393842053379,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/products\/SoonNoon-Hats-the-vision-cowboy-hat-beige-left-front.jpg?v=1720104675"},{"product_id":"black-fedora-fur-felt-hat","title":"MIDNIGHT ECLIPSE","description":"\u003cp\u003eThe Eclipse is our fedora hat which features a teardrop crease, wide flat brim, and grosgrain ribbon.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEach hat is carefully crafted by hand in our Stockholm studio. \u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eUnisex hat style to fit all.\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":43396012376323,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"M (57-58cm)","offer_id":43396012409091,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":43396012441859,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":43396012474627,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/products\/SoonNoon-Hats-the-eclipse-fedora-hat-black-front-left.jpg?v=1706373800"},{"product_id":"black-fur-felt-bolero-hat","title":"MIDNIGHT HALO","description":"\u003cp data-start=\"168\" data-end=\"477\"\u003ePart of our \u003cem data-start=\"180\" data-end=\"199\"\u003ePremium Selection\u003c\/em\u003e – where artisanal craftsmanship meets superior materials and intricate detailing – the \u003cstrong data-start=\"287\" data-end=\"304\"\u003eMidnight Halo\u003c\/strong\u003e is a bold bolero hat crafted from luxurious black fur felt. Featuring our signature round telescope crown and a wide, flat brim, it creates a striking, timeless silhouette.\u003c\/p\u003e\n\u003cp data-start=\"479\" data-end=\"669\"\u003eFinished with a black leather cord, genuine leather sweatband, and smooth satin lining, Midnight Halo offers elevated comfort and refined style for those who appreciate understated elegance.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEach hat is carefully crafted by hand in our Stockholm studio. \u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eUnisex hat style to fit all.\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":43396016275715,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"M (57-58cm)","offer_id":43396016308483,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":43396016341251,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":43396016374019,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/products\/SoonNoon-Hats-the-halo-bolero-hat-black-left-front.jpg?v=1706373815"},{"product_id":"brown-fedora-fur-felt-hat","title":"LES SAPEURS BY AKIKUMA","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eLes Sapeurs\u003c\/em\u003e is a reimagined classic fedora inspired by the bold elegance and vibrant style of the Sapeurs. Crafted from luxurious deep brown wool felt, this unique hat features a pencil-curled brim and a distinctive semi-bow khaki grosgrain band that brings timeless sophistication. Hand-braided waxed cotton strings with colorful thread accents and an organic-shaped metal charm add an artisanal touch, capturing the essence of Sapeur flair. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDesigned in collaboration with the Akikuma brothers.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEach hat is handcrafted in our Stockholm studio, ensuring exceptional quality and a perfect fit for all.\u003c\/span\u003e\u003c\/p\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":43679388074243,"sku":"","price":5000.0,"currency_code":"SEK","in_stock":false},{"title":"M (57-58cm)","offer_id":43679388107011,"sku":"","price":5000.0,"currency_code":"SEK","in_stock":false},{"title":"L (59-60cm)","offer_id":43679388139779,"sku":"","price":5000.0,"currency_code":"SEK","in_stock":false},{"title":"XL (61-62cm)","offer_id":43679388172547,"sku":"","price":5000.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-Les-Sapeurs-Akikuma-brown-wool-felt-fedora-hat-front-left_78f9fcfb-0c8c-4ca5-8f5c-22a589dc5ba0.jpg?v=1728678977"},{"product_id":"light-beige-fedora-hat","title":"ITALIAN BEACH","description":"\u003cp\u003eTogether with Simon Santunione, we created the limited edition signature hat \u003cem\u003eItalian Beach.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eBased on our fedora hat, it features a teardrop crease, a wide flat brim, and tonal grosgrain edge binding. The reflective double-wrapped paracord headband is finished off with tassel endings, reminiscent of braided horse-hair hat bands, one of Simon's signature details on hats.\u003c\/p\u003e\n\u003cp\u003eIn addition, the hat has a black satin liner and hand-burned Simon Santunione signature on the underside of the brim. \u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWith each hat \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003ecomes \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003ea pair of signed drum sticks by Simon.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eEach hat is carefully crafted by hand in our Stockholm studio. \u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eUnisex hat style to fit all.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":46921172877657,"sku":null,"price":5000.0,"currency_code":"SEK","in_stock":true},{"title":"M (57-58cm)","offer_id":46921172910425,"sku":null,"price":5000.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":46921172943193,"sku":null,"price":5000.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":46921172975961,"sku":null,"price":5000.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-light-beige-fur-felt-fedora-hat-01.jpg?v=1706373737"},{"product_id":"blue-fur-felt-fedora-hat","title":"COWBALT BLUE","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eTogether with \u003ca title=\"Simon Santunione in collaboration with SoonNoon\" href=\"https:\/\/soonnoon.com\/pages\/simon-santunione\"\u003eSimon Santunione\u003c\/a\u003e, we created the limited edition signature hat \u003cem\u003eCowbalt Blue.\u003c\/em\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBased on our fedora hat, it features a teardrop crease and a wide flat brim with a \u003c\/span\u003e\u003cspan\u003eraw edge\u003c\/span\u003e\u003cspan\u003e. The reflective double-wrapped paracord headband is finished off with tassel endings, reminiscent of braided horse-hair hat bands, one of Simon's signature details on hats. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn addition, the hat has a black satin liner and hand-burned Simon Santunione signature on the underside of the brim. With each hat comes a pair of signed drum sticks by Simon.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eEach hat is carefully crafted by hand in our Stockholm studio. \u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eUnisex hat styles to fit all.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":46921200337241,"sku":null,"price":5000.0,"currency_code":"SEK","in_stock":true},{"title":"M (57-58cm)","offer_id":46921200370009,"sku":null,"price":5000.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":46921200402777,"sku":null,"price":5000.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":46921200435545,"sku":null,"price":5000.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-blue-fur-felt-fedora-hat-01.jpg?v=1706373718"},{"product_id":"white-wool-felt-cowboy-hat-barbie","title":"BLANC VISION","description":"\u003cp data-start=\"204\" data-end=\"523\"\u003ePart of our \u003cem data-start=\"216\" data-end=\"235\"\u003ePremium Selection\u003c\/em\u003e – a celebration of artisanal craftsmanship, superior materials, and refined detailing – the \u003cstrong data-start=\"328\" data-end=\"344\"\u003eBlanc Vision\u003c\/strong\u003e is a bold yet graceful cowboy hat made from luxurious white felt. Inspired by the iconic silhouettes seen in the \u003cem data-start=\"462\" data-end=\"470\"\u003eBarbie\u003c\/em\u003e movie, it brings cinematic flair to timeless design.\u003c\/p\u003e\n\u003cp data-start=\"525\" data-end=\"816\"\u003eFeaturing a classic center crease and a wide 10 cm flanged brim, it’s finished with a delicate vintage velvet band in matching ivory – soft to the touch and striking in its simplicity. Fully lined with satin and fitted with a genuine leather sweatband for lasting comfort and sophistication.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEach hat is handcrafted in our Stockholm studio, ensuring exceptional quality and a perfect fit for all.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":46947707814233,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"M (57-58cm)","offer_id":46947707847001,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":46947707879769,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":46947707912537,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-the-vision-cowboy-fur-felt-off-white-front-left.jpg?v=1710185940"},{"product_id":"midnight-verve-black-cowboy-hat","title":"MIDNIGHT VERVE","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover our black fedora and cowboy hat hybrid \u003cstrong\u003eMidnight Verve\u003c\/strong\u003e, a Western-inspired hat that combines the structured crown of a classic fedora with the bold, flanged brim of a cowboy hat. This unique piece features a striking silver band detail, repurposed from vintage royal uniforms, adding a touch of timeless elegance to its daring design.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMidnight Verve\u003c\/strong\u003e captures perfectly the blend of rugged charm and regal allure. \u003cmeta charset=\"utf-8\"\u003eFully lined with satin and finished with a genuine leather sweatband for superior comfort and quality.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEach hat is handcrafted in our Stockholm studio, ensuring exceptional quality and a perfect fit for all.\u003c\/span\u003e\u003c\/p\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":47732205289817,"sku":null,"price":4800.0,"currency_code":"SEK","in_stock":true},{"title":"M (57-58cm)","offer_id":47732205322585,"sku":null,"price":4800.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":47732205355353,"sku":null,"price":4800.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":47732205388121,"sku":null,"price":4800.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-the-verve-western-furfelt-hat-black-front-left.jpg?v=1710185923"},{"product_id":"powder-verve-beige-cowboy-hat","title":"POWDER VERVE","description":"\u003cp data-start=\"199\" data-end=\"439\"\u003eCelebrating artisanal excellence and unique heritage – the \u003cstrong data-start=\"292\" data-end=\"308\"\u003ePowder Verve\u003c\/strong\u003e is a hat that seamlessly blends the refined crown of a classic fedora with the flanged brim of a cowboy hat.\u003c\/p\u003e\n\u003cp data-start=\"441\" data-end=\"743\"\u003eCrafted in light beige wool felt and finished with a striking silver band detail repurposed from vintage royal uniforms, this hat carries a legacy of timeless elegance. 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A tonal self-fabric band and polished round silver stud add a refined edge, making Deep Vision a true statement of elevated style.\u003c\/p\u003e\n\u003cp data-start=\"695\" data-end=\"802\"\u003eFinished with a genuine leather sweatband and smooth satin lining for all-day comfort and enduring quality.\u003c\/p\u003e\n\u003cp\u003eEach hat is handcrafted in our Stockholm studio, ensuring exceptional quality and a perfect fit for all.\u003c\/p\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":48091472757081,"sku":null,"price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"M (57-58cm)","offer_id":48091472789849,"sku":null,"price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":48091472822617,"sku":null,"price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":48091472855385,"sku":null,"price":4500.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-the-vision-cowboy-furfelt-hat-deep-black-front-left.jpg?v=1713473739"},{"product_id":"texas-tea","title":"TEXAS TEA – Felt Cowboy Hat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover \u003cem\u003eTexas Tea\u003c\/em\u003e—a warm brown cowboy hat with an unmistakable presence and refined edge. 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Vintage military silver bands are carefully set around the crown, adding contrast and history.\u003c\/p\u003e\n\u003cp\u003eA one-of-a-kind piece defined by balance — soft tone, precise construction, and considered detailing throughout.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eHandcrafted in our Stockholm studio.\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"SoonNoon","offers":[{"title":"M (57-58cm)","offer_id":57995997217113,"sku":null,"price":3800.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-Deys-Vintage-Editorial-cowboy-felt-hat-pink.jpg?v=1778068374"},{"product_id":"silver-haven","title":"SILVER HAVEN - Felt Cowboy Hat","description":"\u003cp\u003eSilver-grey rabbit\/wool felt with grosgrain detailing. Satin lining and genuine leather sweatband. 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