{"title":"FEATURED COLLECTION","description":"\u003cp\u003e\u003cspan\u003eDiscover different our most popular hat styles, each piece carefully hand shaped and finished in our Stockholm studio.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"sirocco","title":"SIROCCO – Straw Cowboy Hat","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-start=\"243\" data-end=\"534\"\u003e\u003cstrong data-start=\"360\" data-end=\"371\"\u003eSirocco\u003c\/strong\u003e is a wide-brimmed cowboy hat hand-braided from natural palm straw. Light, breathable, and made for sun-filled days, it offers generous shade and effortless style.\u003c\/p\u003e\n\u003cp data-start=\"536\" data-end=\"734\"\u003eWith a relaxed Western silhouette and desert-inspired attitude, Sirocco blends form and function for modern summer living. Finished with an adjustable cotton sweatband for a comfortable, secure fit.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEach hat is handcrafted in our Stockholm studio, ensuring exceptional quality and a perfect fit for all.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":54664962703705,"sku":"","price":2400.0,"currency_code":"SEK","in_stock":true},{"title":"M (57-58cm)","offer_id":54664962736473,"sku":"","price":2400.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":54664962769241,"sku":"","price":2400.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":54664962802009,"sku":"","price":2400.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-sirocco-cowboy-straw-hat-beige-front-left.jpg?v=1749666539"},{"product_id":"solera","title":"SOLERA – Straw Western Hat","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-start=\"134\" data-end=\"415\"\u003e\u003cstrong data-start=\"248\" data-end=\"258\"\u003eSolera\u003c\/strong\u003e is a wide flat-brimmed hat hand-braided from natural palm straw. Built to shield against the strongest sun, it offers cool shade with effortless confidence.\u003c\/p\u003e\n\u003cp data-start=\"417\" data-end=\"656\"\u003eA signature SoonNoon blue band and a gold nugget detail add a touch of quiet boldness – like a drop of sun caught at sea. Lightweight and breathable, with an adjustable cotton sweatband for a secure, comfortable fit on every summer outing.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEach hat is handcrafted in our Stockholm studio, ensuring exceptional quality and a perfect fit for all. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":54664981381465,"sku":"","price":2400.0,"currency_code":"SEK","in_stock":true},{"title":"M (57-58cm)","offer_id":54664981414233,"sku":"","price":2400.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":54664981447001,"sku":"","price":2400.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":54664981479769,"sku":"","price":2400.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-solera-western-straw-hat-beige-front-left.jpg?v=1749666125"},{"product_id":"sundune","title":"SUNDUNE – Felt Cowboy Hat","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-end=\"478\" data-start=\"169\"\u003e\u003cstrong data-end=\"294\" data-start=\"283\"\u003eSundune\u003c\/strong\u003e is a wide-brimmed cowboy hat crafted from warm beige 100% Australian wool felt. Soft in tone but strong in presence, it’s designed to catch the light and carry you through open skies.\u003c\/p\u003e\n\u003cp data-end=\"663\" data-start=\"480\"\u003eFinished with a tonal headband, silver buckle detail, and an adjustable cotton sweatband for all-day comfort. Sundune softens the edge – an ode to sun-warmed trails and timeless ease.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEach hat is handcrafted in our Stockholm studio, ensuring exceptional quality and a perfect fit for all. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":54665009332569,"sku":null,"price":2400.0,"currency_code":"SEK","in_stock":false},{"title":"M (57-58cm)","offer_id":54665009365337,"sku":null,"price":2400.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":54665009398105,"sku":null,"price":2400.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":54665009430873,"sku":null,"price":2400.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-sundune-cowboy-felt-hat-beige-front-left_b84f6da3-e6cd-4824-a912-75451b4880d8.jpg?v=1750229817"},{"product_id":"pale-rider","title":"PALE RIDER – Felt Cowboy Hat","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-start=\"180\" data-end=\"429\"\u003e\u003cstrong data-start=\"294\" data-end=\"308\"\u003ePale Rider\u003c\/strong\u003e is a wide-brimmed cowboy hat crafted from 100% Australian wool in a soft silver belly grey with a subtle, elegant sheen.\u003c\/p\u003e\n\u003cp data-start=\"431\" data-end=\"702\"\u003eFinished with a matching wool band and a silver buckle, it nods to the old West with a sense of modern restraint. The adjustable cotton sweatband ensures a comfortable, personalized fit. Pale Rider moves with still confidence – cool, clean, and carved from horizon light.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEach hat is handcrafted in our Stockholm studio, ensuring exceptional quality and a perfect fit for all. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":54665010086233,"sku":null,"price":2400.0,"currency_code":"SEK","in_stock":true},{"title":"M (57-58cm)","offer_id":54665010119001,"sku":null,"price":2400.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":54665010151769,"sku":null,"price":2400.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":54665010184537,"sku":null,"price":2400.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-pale-rider-cowboy-felt-hat-grey-front-left.jpg?v=1749587396"},{"product_id":"shoreline","title":"SHORELINE – Straw Fedora Hat","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-start=\"1331\" data-end=\"1388\"\u003eA classic straw fedora hat softened by a frayed, raw open edge. Inspired by worn textures and the forms of the French Riviera coastline.\u003c\/p\u003e\n\u003cp data-start=\"1331\" data-end=\"1388\"\u003e\u003cspan\u003eFrom our Handmade series, each hat is individually shaped by hand in our Stockholm studio through a slower process of blocking, drying, and refinement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1331\" data-end=\"1388\"\u003e\u003cspan\u003eProduced in limited \u003c\/span\u003equantities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":54665016705369,"sku":null,"price":4500.0,"currency_code":"SEK","in_stock":false},{"title":"M (57-58cm)","offer_id":54665016738137,"sku":null,"price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":54665016770905,"sku":null,"price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":54665016803673,"sku":null,"price":4500.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-shoreline-fedora-straw-hat-beige-front-left.jpg?v=1779353277"},{"product_id":"horizon","title":"HORIZON – Felt Cowboy Hat","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-end=\"804\" data-start=\"745\"\u003e\u003cspan\u003eA felt cowboy hat designed for softer light and shifting seasons. Familiar in shape, drawn from classic silhouettes. Carefully shaped and finished in our Stockholm studio using wool felt and subtle detailing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"511\" data-end=\"585\"\u003e\u003cspan\u003eProduced in small \u003c\/span\u003equantities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":57328092578137,"sku":null,"price":2400.0,"currency_code":"SEK","in_stock":true},{"title":"M (57-58cm)","offer_id":57328092610905,"sku":null,"price":2400.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":57328092643673,"sku":null,"price":2400.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":57328092676441,"sku":null,"price":2400.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-horizon-cowboy-felt-hat-brown-front-left_0a42f982-0ad9-4a13-a617-b0ab4da5c1bb.jpg?v=1779352243"},{"product_id":"lost-at-sea","title":"LOST AT SEA – Straw Fedora Hat","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-end=\"1388\" data-start=\"1331\"\u003eA wider, more expressive straw fedora hat with a frayed brim. \u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eInspired by the feeling of drifting — collecting small objects along the way, sea glass, worn metal, traces of where you’ve been.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1388\" data-start=\"1331\"\u003e\u003cspan\u003eFrom our Handmade series, each hat is individually shaped by hand in our Stockholm atelier through a slower process of blocking, drying, and refinement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1388\" data-start=\"1331\"\u003e\u003cspan\u003eProduced in limited \u003c\/span\u003equantities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":57797937135961,"sku":null,"price":4800.0,"currency_code":"SEK","in_stock":true},{"title":"M (57-58cm)","offer_id":57797937168729,"sku":null,"price":4800.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":57797937201497,"sku":null,"price":4800.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":57797937234265,"sku":null,"price":4800.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-lost-at-sea-fedora-straw-hat-golden-beige-front-left.jpg?v=1779353755"},{"product_id":"shadow-pine","title":"PINE SHADOW – Straw Cowboy Hat","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-start=\"745\" data-end=\"804\"\u003e\u003cspan\u003eA straw cowboy hat with a warmer tone and effortless structure. Slightly deeper in colour, with a softer presence — like shade under pine trees. Carefully shaped and finished in our Stockholm atelier using natural toquilla straw and refined detailing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"585\" data-start=\"511\"\u003e\u003cspan\u003eProduced in small \u003c\/span\u003equantities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":57798036980057,"sku":null,"price":2400.0,"currency_code":"SEK","in_stock":true},{"title":"M (57-58cm)","offer_id":57798037012825,"sku":null,"price":2400.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":57798037045593,"sku":null,"price":2400.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":57798037078361,"sku":null,"price":2400.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-pine-shadow-cowboy-straw-hat-brown-front-left_9dbc8164-ceb7-47ff-91cf-3b8a4fd00f5f.jpg?v=1780339648"},{"product_id":"la-pesquiere","title":"LA PESQUIERE – Straw Fedora Hat","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-end=\"1388\" data-start=\"1331\"\u003e\u003cspan\u003eHand crafted in natural toquilla straw, La Pesquière combines restrained detailing with a streamlined western silhouette. Inspired by memories of long lunches at a familiar table, and the low sun over the sea.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1388\" data-start=\"1331\"\u003e\u003cspan\u003eFrom our Handmade series, each hat is individually shaped by hand in our Stockholm atelier through a slower process of blocking, drying, and refinement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1388\" data-start=\"1331\"\u003e\u003cspan\u003eProduced in limited \u003c\/span\u003equantities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":57798165365081,"sku":null,"price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"M (57-58cm)","offer_id":57798165397849,"sku":null,"price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":57798165430617,"sku":null,"price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":57798165463385,"sku":null,"price":4500.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-la-pesquiere-fedora-straw-hat-black-front-left.jpg?v=1779350479"}],"url":"https:\/\/soonnoon.com\/en-us\/collections\/featured-collection.oembed","provider":"SoonNoon Hats ","version":"1.0","type":"link"}