{"title":"Handmade straw hats","description":"\u003cp\u003e\u003cspan\u003eOur handmade straw hats are individually crafted over time using traditional blocking and finishing techniques. Each hat is carefully shaped and finished in our Stockholm studio.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"yellow-straw-cowboy-hat","title":"LA LUZ VISION","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eIntroducing the \u003cem\u003eLa Luz Vision\u003c\/em\u003e—a vibrant yellow cowboy straw hat, handwoven from premium 100% Toquilla straw in Ecuador. Radiating the energy of sunlit days, this stunning hat features a classic center crease and a flanged brim with artfully frayed edges, embodying effortless, rustic charm. Adorned with a unique beaded detail of seed beads and saltwater pearls, this versatile accessory doubles as a detachable necklace, allowing you to wear it close to your heart.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEach hat is handcrafted in our Stockholm studio, ensuring exceptional quality and a perfect fit for all.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":46712165859673,"sku":"","price":4800.0,"currency_code":"SEK","in_stock":false},{"title":"M (57-58cm)","offer_id":46712165892441,"sku":"","price":4800.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":46712165925209,"sku":"","price":4800.0,"currency_code":"SEK","in_stock":false},{"title":"XL (61-62cm)","offer_id":46712165957977,"sku":"","price":4800.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-the-vision-cowboy-straw-yellow-front-left.jpg?v=1716580596"},{"product_id":"blue-white-straw-cowboy-hat","title":"TURQUETA VISION","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eLIMITED EDITION – Meet \u003cem\u003eTurqueta Vision\u003c\/em\u003e, a standout piece from our exclusive tie-dye straw collection. This handwoven cowboy hat, crafted from 100% authentic Toquilla straw in Ecuador, features a dreamy turquoise tie-dye that evokes the tranquil allure of coastal waters. Designed with a classic center crease and a flanged brim with artfully frayed edges, \u003cem\u003eTurqueta Vision\u003c\/em\u003e is both bold and ethereal. Adorned with delicate seed beads and saltwater pearls, this versatile accessory doubles as a necklace, adding a touch of ocean-inspired elegance. Embrace the spirit of sun, sea, and style with \u003cem\u003eTurqueta Vision\u003c\/em\u003e—where Western charm meets coastal artistry.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEach hat is handcrafted in our Stockholm studio, ensuring exceptional quality and a perfect fit for all.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-block product-block--price\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003c\/div\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":46712736842073,"sku":"","price":4800.0,"currency_code":"SEK","in_stock":false},{"title":"M (57-58cm)","offer_id":46712736874841,"sku":"","price":4800.0,"currency_code":"SEK","in_stock":false},{"title":"L (59-60cm)","offer_id":46712736907609,"sku":"","price":4800.0,"currency_code":"SEK","in_stock":false},{"title":"XL (61-62cm)","offer_id":46712736940377,"sku":"","price":4800.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-the-vision-cowboy-straw-hat-blue-tie-dye-front-left.jpg?v=1716580676"},{"product_id":"tie-dye-pink-white-straw-cowboy-hat","title":"LA ROSA VISION","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDiscover \u003cem\u003eLa Rosa Vision\u003c\/em\u003e, a striking pink and white straw cowboy hat from our exclusive tie-dye collection. Handwoven from 100% authentic Toquilla straw in Ecuador, this hat showcases a vivid pink tie-dye finish, blending traditional craftsmanship with a modern, vibrant twist. Featuring a classic center crease and a flanged brim with stylishly frayed edges, \u003cem\u003eLa Rosa Vision\u003c\/em\u003e captures bold, playful elegance. Adorned with a detachable accessory of seed beads and saltwater pearls, this piece can also be worn as a necklace, adding versatility to your look. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEach hat is handcrafted in our Stockholm studio, ensuring exceptional quality and a perfect fit for all.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":46712749752665,"sku":"","price":4800.0,"currency_code":"SEK","in_stock":true},{"title":"M (57-58cm)","offer_id":46712749785433,"sku":"","price":4800.0,"currency_code":"SEK","in_stock":false},{"title":"L (59-60cm)","offer_id":46712749818201,"sku":"","price":4800.0,"currency_code":"SEK","in_stock":false},{"title":"XL (61-62cm)","offer_id":46712749850969,"sku":"","price":4800.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-the-vision-cowboy-straw-hat-pink-tie-dye-front-left.jpg?v=1716580606"},{"product_id":"beige-straw-fedora-hat","title":"LITHICA ECLIPSE","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLithica Eclipse is our fedora hat, handwoven in 100% Toquilla straw from Ecuador in a warm sand color.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eIt features a teardrop crease, a flat brim with frayed edges, \u003cmeta charset=\"utf-8\"\u003eand tied rope with large beads and a seashell detail.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEach hat is carefully crafted by hand in our Stockholm studio.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":46712774033753,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":false},{"title":"M (57-58cm)","offer_id":46712774066521,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":46712774099289,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":46712774132057,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-the-eclipse-fedora-straw-hat-beige-front-left.jpg?v=1716580617"},{"product_id":"ulysses-eclipse-black-straw-fedora-hat","title":"ULYSSES ECLIPSE","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eUlysses Eclipse is our fedora hat, handwoven in 100% Toquilla straw from Ecuador in a deep black color.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eIt features a teardrop crease, a flat brim with frayed edges, \u003cmeta charset=\"utf-8\"\u003eand tied rope with large beads and a seashell detail.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEach hat is carefully crafted by hand in our Stockholm studio. \u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eUnisex hat styles to fit all.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":46713053544793,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"M (57-58cm)","offer_id":46713053577561,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":46713053610329,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":46713053643097,"sku":"","price":4500.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-the-eclipse-fedora-straw-hat-black-front-left.jpg?v=1716580725"},{"product_id":"soleil-levant-black-straw-cowboy-hat","title":"SOLEIL LEVANT – Straw Cowboy Hat","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eSOLEIL COLLECTION – Introducing \u003cem\u003eSoleil Levant\u003c\/em\u003e, our black straw cowboy hat that pays homage to the enchanting moments before dawn, when darkness gives way to the first light of the sun. Handwoven from 100% Toquilla straw in Ecuador, this striking hat features a classic center crease and a flanged brim with elegantly folded edges, creating a sophisticated silhouette. Thoughtful details abound, including a luxurious grosgrain band, a waxed cotton string embellished with delicate saltwater pearls, and a stitched gold-plated sun that symbolizes hope and renewal. With \u003cem\u003eSoleil Levant\u003c\/em\u003e, embrace the beauty of transitions—where the night meets the dawn in a stylish celebration of nature’s artistry.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEach hat is handcrafted in our Stockholm studio, ensuring exceptional quality and a perfect fit for all.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":48638750687577,"sku":"","price":4200.0,"currency_code":"SEK","in_stock":true},{"title":"M (57-58cm)","offer_id":48638750720345,"sku":"","price":4200.0,"currency_code":"SEK","in_stock":false},{"title":"L (59-60cm)","offer_id":48638750753113,"sku":"","price":4200.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":48638750785881,"sku":"","price":4200.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-the-vision-cowboy-straw-hat-black-front-left.jpg?v=1720099991"},{"product_id":"plage-isolee-white-straw-cowboy-hat","title":"PLAGE ISOLÉE – Straw Cowboy Hat","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eSOLEIL COLLECTION – Introducing \u003cem\u003ePlage Isolée\u003c\/em\u003e, a white straw cowboy hat inspired by the warmth of the Mediterranean sun and the serenity of secluded beaches. Handwoven from 100% Toquilla straw in Ecuador, this elegant hat features a refined center crease and a flanged brim with folded edges for an artisanal finish. Accents include a soft grosgrain band, a waxed cotton string adorned with gold-plated chain details, and a radiant gold-plated swirl sun charm. \u003cem\u003ePlage Isolée\u003c\/em\u003e is a tribute to timeless coastal elegance, blending Western charm with the gentle allure of Mediterranean shores.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEach hat is handcrafted in our Stockholm studio, ensuring exceptional quality and a perfect fit for all.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":48638766448985,"sku":null,"price":4200.0,"currency_code":"SEK","in_stock":false},{"title":"M (57-58cm)","offer_id":48638766481753,"sku":null,"price":4200.0,"currency_code":"SEK","in_stock":false},{"title":"L (59-60cm)","offer_id":48638766514521,"sku":null,"price":4200.0,"currency_code":"SEK","in_stock":false},{"title":"XL (61-62cm)","offer_id":48638766547289,"sku":null,"price":4200.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-the-vision-cowboy-straw-hat-white-front-left.jpg?v=1720101116"},{"product_id":"slow-apero","title":"SLOW APÉRO – Straw Boater Bolero Hat","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-start=\"1331\" data-end=\"1388\"\u003eA structured and sculptural boater hat crafted from toquilla straw. Rooted in Provence, this classic silhouette is made for unhurried apéritifs in the soft light over lavender fields.\u003c\/p\u003e\n\u003cp data-start=\"1331\" data-end=\"1388\"\u003e\u003cspan\u003eFrom our Handmade series, each hat is individually shaped by hand in our Stockholm studio through a slower process of blocking, drying, and refinement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1331\" data-end=\"1388\"\u003e\u003cspan\u003eProduced in limited \u003c\/span\u003equantities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":54665010643289,"sku":null,"price":4800.0,"currency_code":"SEK","in_stock":true},{"title":"M (57-58cm)","offer_id":54665010676057,"sku":null,"price":4800.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":54665010708825,"sku":null,"price":4800.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":54665010741593,"sku":null,"price":4800.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-slow-apero-boater-bolero-straw-hat-beige-front-left.jpg?v=1779352849"},{"product_id":"shoreline","title":"SHORELINE – Straw Fedora Hat","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-end=\"1388\" data-start=\"1331\"\u003eA classic straw fedora hat softened by a frayed, raw open edge. Inspired by worn textures and the forms of the French Riviera coastline.\u003c\/p\u003e\n\u003cp data-end=\"1388\" data-start=\"1331\"\u003e\u003cspan\u003eFrom our Handmade series, each hat is individually shaped by hand in our Stockholm studio through a slower process of blocking, drying, and refinement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1388\" data-start=\"1331\"\u003e\u003cspan\u003eProduced in limited \u003c\/span\u003equantities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":54665016705369,"sku":null,"price":4500.0,"currency_code":"SEK","in_stock":false},{"title":"M (57-58cm)","offer_id":54665016738137,"sku":null,"price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":54665016770905,"sku":null,"price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":54665016803673,"sku":null,"price":4500.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-shoreline-fedora-straw-hat-beige-front-left.jpg?v=1779353277"},{"product_id":"lost-at-sea","title":"LOST AT SEA – Straw Fedora Hat","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-start=\"1331\" data-end=\"1388\"\u003eA wider, more expressive straw fedora hat with a frayed brim. \u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eInspired by the feeling of drifting — collecting small objects along the way, sea glass, worn metal, traces of where you’ve been.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1331\" data-end=\"1388\"\u003e\u003cspan\u003eFrom our Handmade series, each hat is individually shaped by hand in our Stockholm studio through a slower process of blocking, drying, and refinement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1331\" data-end=\"1388\"\u003e\u003cspan\u003eProduced in limited \u003c\/span\u003equantities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":57797937135961,"sku":null,"price":4800.0,"currency_code":"SEK","in_stock":true},{"title":"M (57-58cm)","offer_id":57797937168729,"sku":null,"price":4800.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":57797937201497,"sku":null,"price":4800.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":57797937234265,"sku":null,"price":4800.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-lost-at-sea-fedora-straw-hat-golden-beige-front-left.jpg?v=1779353755"},{"product_id":"la-pesquiere","title":"LA PESQUIERE – Straw Fedora Hat","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-end=\"1388\" data-start=\"1331\"\u003e\u003cspan\u003eHand crafted in natural toquilla straw, La Pesquière combines restrained detailing with a silhouette inspired by sun-faded dark tones, long lunches, and the low sun over the sea.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1388\" data-start=\"1331\"\u003e\u003cspan\u003eFrom our Handmade series, each hat is individually shaped by hand in our Stockholm studio through a slower process of blocking, drying, and refinement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1388\" data-start=\"1331\"\u003e\u003cspan\u003eProduced in limited \u003c\/span\u003equantities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"SoonNoon","offers":[{"title":"S (55-56cm)","offer_id":57798165365081,"sku":null,"price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"M (57-58cm)","offer_id":57798165397849,"sku":null,"price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"L (59-60cm)","offer_id":57798165430617,"sku":null,"price":4500.0,"currency_code":"SEK","in_stock":true},{"title":"XL (61-62cm)","offer_id":57798165463385,"sku":null,"price":4500.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/1694\/6179\/files\/SoonNoon-Hats-la-pesquiere-fedora-straw-hat-black-front-left.jpg?v=1779350479"}],"url":"https:\/\/soonnoon.com\/collections\/handmade-straw-hats.oembed","provider":"SoonNoon Hats ","version":"1.0","type":"link"}